Email marketing is one of the key tools used to reach and engage customers. For startups, a free email marketing service can help establish a solid foundation without any initial investment.
However, choosing the right one is the key. There are many options available so selecting the right service can be challenging. To make this decision easy for you we will explain some factors to consider while selecting the best free email service.
Why Choose a Free Email Marketing Service?
Free email marketing is one of the best ways to promote a small business. Also, one can experiment with free email marketing services before having a paid plan. It helps in analyzing whether email marketing is best for you or not.
Such services often offer essential tools you need to build, send, and analyze email campaigns. They help in:
- Save Money
Experiment with email marketing without an investment.
- Test Features and Functionality
Some of the best free email services offer tools that allow you to evaluate what works best for you.
- Scale Gradually
These plans have email and subscriber limits that help you grow at a certain pace. When such a list grows you upgrade to the paid version if needed.
Key Factors to Consider When Choosing a Free Email Marketing Service
When searching for the best free email marketing service, it’s important to consider some factors that align with your needs and goals.
Some of the things you need to keep in mind are:
Subscriber and Email Sending Limits
Free email services often have a certain limit to which you can add subscribers or send emails. You need to assess your audience size to ensure the service you choose is the right fit.
For example, some services allow up to 1000 subscribers and 10000 emails per month, while others don’t. So, you need to select the service that best meets your needs.
Ease of Use and User Interface
Especially for those who are new to email marketing, an easy-to-understand interface is necessary. Look for services that offer drag-and-drop email editors, pre-designed templates, and a straightforward dashboard
A simple interface will help streamline your workflow. It helps you focus on creating engaging emails instead of struggling with the software.
Email Design and Customization Options
One of the ways to boost engagement rates is by creating visually appealing personalized emails. You can check for:
- Templates and ability to customize templates.
- Design Flexibility using tools, layouts, colors, and fonts.
Personalization Features
Whether or not the service has personalization options like adding the recipient’s name or segmenting lists, etc, this makes your emails more relevant and engaging.
Automation and Autoresponders
With automation, you can send personalized emails based on events. For example, they can be for events like sign-ups, birthdays, or abandoned carts, all while saving time and improving the customer experience.
Many email services provide automation tools even in their free subscriptions. However, you need to see features that allow automation for the following:
- Welcome Series
New subscribers will receive a sequence of emails automatically.
- Abandoned Cart Reminders
Notifying customers about abandoned carts can help eCommerce companies make up for lost revenue.
- Behavioral Triggers
Send emails in response to clicks or transactions made by users.
Analytics and Reporting
Best free email hosting service should provide you with analytics to measure the success of your campaign. The least a free email service should offer:
- Open Rates
Number of people who opened your email.
- Click-Through Rates (CTR)
Number or percentage of people who clicked on a link within the email.
- Bounce Rate
The percentage of emails that could not be delivered.
Some services even offer features like heat maps and subscriber activity reports. These can give you insights into which content resonates the most with your audience.
Deliverability and Spam Protection
If the deliverability rate is high then it means your emails reach your subscribers’ inboxes instead of spam folders. Look for services that offer features like spam testing for good deliverability.
Third-Party Integrations
You need to guarantee that your email marketing services integrate with third-party service providers.
Let’s say you are promoting your blog on the most expensive items on Amazon through email marketing, the other tools you are using for the CRM of your website should integrate with the email marketing service you are hiring.
Popular Free Email Marketing Services
The best free email marketing services are listed below. Each of them have special features to meet various needs:
Mailchimp
- Free Plan: Up to 500 subscribers and 1,000 emails per month.
- Features: Audience segmentation, rudimentary automation, drag-and-drop editor, and multiple template options.
- Best For: Beginners and small businesses seeking a comprehensive solution.
MailerLite
- Free Plan: 12,000 emails and up to 1,000 subscribers each month.
- Features: Drag-and-drop editor, landing page builder, A/B testing, and advanced automation.
- Best For People on a tight budget searching for strong automation and design tools.
Benchmark Email
- Free Plan: 3,500 emails and 500 subscribers each month.
- Features: Basic automation, responsive email templates, and basic drag-and-drop editor.
- Best For: People looking for a simple, intuitive user interface.
Sendinblue
- Free Plan: 300 emails each day and an infinite number of subscribers.
- Features: CRM connectivity, SMS marketing, sophisticated automated workflows, and strong analytics.
- Best For: Companies seeking email and SMS options for multi-channel marketing.
Conclusion
Email marketing can strongly influence the performance of your marketing campaigns. You can consider the points that we discussed when choosing the best free email service. It will enable you to develop and expand your business through email marketing without having to pay for it.
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With that being said, see you in our next article.
FAQs
What is the best free email marketing service?
It’s hard to decide on one free email marketing service, so some of the best in the market currently are:
- MailChimp
- MailerLite
- Benchmark Email
- Sendinblue